An investor awareness campaign by Mina Mar Marketing Group can enhance investor awareness of your company within the global financial community. Our investor relations campaign is broken down into two primary components for maximum impact:
Content – company profile and related material
The OTC market has a significant number of issuers that are development stage companies that do not lend themselves to financial analysis. Traditional research reports, which focus on financial metrics, become meaningless. Credibility becomes vital, and that means delivering communications that clearly demonstrate the market opportunity and the capabilities of management to achieve success. Our team has decades of experience in marketing and communications and will work with you to develop and execute a successful communications campaign. At the heart of our activities is the development of an excellent profile of our clients. Investors need to understand the market in which a company competes, and it is a challenge to distill an often complex business environment into a meaningful story that is clear and concise. The company’s business model must be communicated in a compelling way. If a report is not a good read, it will not be read. Period. We will work with your company to identify the key communication points to convey at every opportunity. We work with your senior management team to ensure that any interviews, press releases and other communications stay on point and consistently convey the most effective message. Success builds on success. Once you begin to appear on the radar, there is the opportunity to attract investors. As liquidity rises, momentum builds. Investors look for trading excitement. Momentum is a key component of a successful investor awareness campaign.
Delivery – accessing important and targeted channels to reach micro cap investors
Specific deliverables can include:
• Company profile (summary or detailed — based on needs and budget parameters)
• Quick Fact sheets • Financial and corporate data:
• Shares outstanding, officers, directors
• Financial statements
• Stock quote, news, charts and new releases
• Email marketing programs targeted to OTC investors
• Awareness programs targeted to broker dealers and market-makers
• Banner advertising
• CEO audio interviews
• Multimedia presentations
• Company research reports and/or investment opinions
• Website search engine optimization (SEO)
• Industry-leading “Town Hall” forums
Most companies don’t even know where to begin, and that’s where we step in. Mina Mar Marketing Group develops a strategic course of action for you to market your company’s story, products and services. The Internet is today’s most powerful tool, and we will build your online presence. We analyze your company’s website and your present online presence or, if you do not have a website, we will build one for you. We will spread the word of mouth among members of the public through our mailers and print advertising campaigns. Our Marketing Department will work with you on many levels to optimize your public image to attract new investors. We will ask the right questions and find the answers for your future.
